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Collaborative Strategic Plan  2023-2025

From April to November, 2022, the Virginia Soil Health Coalition, guided by its Steering Committee and a Strategic Planning Committee, underwent an in-depth, iterative strategic planning process to identify our core priorities and strategies for the coming years. The bold, new Collaborative Strategic Plan will guide the Coalition's long-term organizational growth and significantly advance the protection of Virginia's soil health and diverse landscapes. ​

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Below you can find the Collaborative Strategic Plan that was approved by the Coalition Steering Committee to guide our work for the years to come. You can download a pdf version of the plan here. Interested in getting involved with any pieces of the plan? Reach out to the Coalition Director, Mary Sketch Bryant at msketch2@vt.edu.

Our Collective Results

People engaged in protecting and caring for soil

Resilient landscapes across all of Virginia

Sustainable food systems to support thriving communities

Priorities & Strategies

Build the Coalition's capacity
for leadership and expansion
 

  • Develop relationships to fill capacity gaps, broaden skills, expertise, and our network

  • Increase equitable opportunities for partners to participate on Steering Committee and in other capacities

  • Recruit partners that represent the diversity of the Coalition's constituency and reach (ag, rural, urban and suburban)

  • Identify sustainable funding sources to expand staff team

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Enhance partner collaboration
to drive innovation, implementation, and impact

  • Promote unified messaging through shared information channels

  • Provide navigation to inform and connect members and partners to resources

  • Communicate current research to support organizations implementing on the ground

  • Develop work groups to convene partners and members

  • Identify and fund projects that advance implementation of innovative soil health approaches

Cultivate awareness
through education, outreach, and advocacy

  • Identify current and expanded audiences to deepen connection to soil health

  • Build out consistent and cohesive narrative to resonate with broader constituency

  • Create and execute communications strategy to reach diverse audiences

  • Provide resources and educational materials to partners working on advocacy

  • Explore formalizing advocacy partnerships

Performance Measures

  • 15 new partners engaged in the Coalition across sectors and with diverse representation

  • 3 work groups launched

  • 20 partners engaged in collectively implementing the Collaborative Strategic Plan

  • 200 farmers and organizations supported or connected to resources

  • 2 new Coalition staff members

  • $2M invested in projects on the ground

  • 10 trainings provided

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